THE IMPORTANCE OF INSTAGRAM

We signed a new client last week. They are great and we are very happy to have them but in the pitch, the client asked what the importance of Instagram was? “Is it not just for selfies?”. Of course not, you fool. Well, it sort of is but it can be SO valuable. I decided to write a blog about why my client and your business needs Instagram. The client also said my new haircut was lovely. We shall blog about that next week. 

It’s not just where the ‘kids hangout’

Instagram, coupled with Snapchat, the social media platform most popular amongst the serial selfie taker and food photography extraordinaire (of course, we are being sarcastic). The fact Instagram is so popular amongst the younger generation and infamous for the place where teenagers can post content that business owners like yourself would see as pointless. Yes, Instagram does have a huge amount of people from a younger demographic but that isn’t the only age group that enjoy the platform. An incredible 110 million users are over the age of 18, 36 millions of these being over 30 and a further 12 millions are over 50! Instagram can be effectively used to target any age demographic. If you’re company isn’t on Instagram, it should be. Below, we have 4 more reasons why we believe this is the case.

High quality, easily digested content

If you’re a regular reader of our blogs, you’ll be familiar with the term ‘fish where the fish are’. We use the term when explaining the benefits of social media and that is one of them. Social media allows you to go to your potential customers and makes digesting your content easy and convenient for them. Instagram is possibly one of the most simple platforms out there; you post a picture or video (max 15 seconds) with the option of adding a caption & tagging friends if it’s a photo your posting. Instagram place the emphasis on the photo/video when posting and without a photo/video you can’t post. This means that the quality of content on Instagram is much higher than that of other social media networks because they make posting a photo or video compulsory. The concept is simple and the high quality content means that your content is much easier for your audience to digest. If you post content that’s relevant to your brand, people are able to scroll through your Instagram and effortlessly get an idea of what your business is about.
It’s not a ‘passing trend’. Instagram allows the opportunity to give the audience an insight into your company and supplies another platform to showcase why your company is awesome. 

There’s always new ideas for social media platforms popping up here and there, creating a small buzz and soon dying out. Instagram certainly isn’t one of these. With over 300 million monthly active users Instagram is a big player in the world of social media. Amongst these millions of users are 65% of the worlds top 100 brands. With that growth coming in under five years, it’s rapidly becoming one of the world’s biggest platforms. Instagram is here to stay and the amount of users is only going to increase, the sooner your business gets to grips with the platform and utilising the power of it, the better.

blog3.png

Tap into large audiences easily

The hashtag is a well known social media ‘buzz word’ and Instagram has fully embraced the hashtag. Instagram only allows you to search for one of two things, an account or a hashtag, this makes the hashtag much more influential and effective when used on Instagram. Finding out 2 or 3 hashtags that are popular and relevant to your business can give you access to thousands of people that are relevant and interested in you/your brand. A very effective way to quickly and easily market your business. Make sure when you get a haircut, to use #NewHairDontCare and tap into a huge vibrant online conversation about new haircuts. What is the point of getting a haircut if you are not going to post a picture of it on instagram? Heck, what is the point of doing anything if you are not going to post about it on social media?

blog4.png

Showcase a more casual side of the business

It doesn’t take a genius to work out that social media is a social space. Social media doesn’t just allow you to market your business and expand your customer reach further than word of mouth or more classic marketing techniques could, it allows you to be social. Social media brings a whole new dimension to the world of marketing, a dimension that having your name plastered on a billboard or an ad in the paper doesn’t have. Social media allows you to interact with customers one on one, in real time and make a genuine connection with them. You can show them pictures of ‘behind the scenes’ at your company and have a much more personal approach. When your company is personable, it will naturally instill confidence in potential customers and give them much more reason to invest in you/your brand.

If you fancy a chat about all things digital or you want some tips & tricks, throw me a mail on brian@occamdigital.com. 

I wrote this for my old company, CHC Digital.