WHY DO I NEED A WEBSITE?

Do I really need to explain why you need a website? Really?

REALLY?!

Ok, if you insist.

Yes, there was a time when people used the newspaper to see what’s on the telly and The Yellow Pages to look for their local plumber. For the large majority of consumers, That ship has sailed. The ship has sailed to the new world in search of new spices and to continue Spanish colonisation of the world but that’s a different story. If you want to read about that, buy a history book. This is a digital blog, stupid.

A large majority of consumers, from all age demographics, use the internet as their first point of contact when looking for information on something/someone. This includes businesses. It is the best way to find out the information you’re looking for quickly and easily. This makes having a website very important. I don’t want to frighten you but your rivals have a pretty brilliant website. It makes me like your rivals more. Your rivals don’t have a website? Excellent! You can be pioneers in your field. You can be like Christopher Columbus but instead of “discovering” America, you can set up a website.

A website is almost like an online, mass distributed CV for your business. It is an opportunity to show people what your company has to offer on an international scale. According to Profit Works’ 93% of business purchases decisions start with a search engine. This means, if you don’t have a website you could be limiting yourself to just 7% of your target market. Aside from that, the lack of web presence could mean that people who find out about your company offline could be deterred from your company. So, they’ve been told about your company and are pretty keen, they take to google to look it up and find absolutely nothing. How are they going to contact you? How are they going to find out more? They can’t.

A website means that you are no longer limited to the physical proximity of your business. Your business can be based in London and you could have consumers in New York. Of course, this depends on what type of business you’re running but it is one of many upsides to having a website that is worth mentioning.

At the very least, your website is a basic source of information that can be accessed easily. It offers an insight into your company and can be the deciding factor for a consumer when making their decision on what company is right for them.

Despite what’s been said in previous paragraphs, if your website hasn’t been done properly, it might as well have not been done at all.

With each sentence of this blog that you are reading, you are losing business. Quick! Stop reading this and hurry up! You need a website.

Seriously?! You are still reading this?!?! Think of the loss of earnings!

If you fancy a chat about all things digital or you want some tips & tricks, throw me a mail on brian@occamdigital.com. 

I wrote this for my old company, CHC Digital.