Receiving spam emails about products you do not want are really annoying. The challenge is to make these emails not annoying and make you think you want the product! Clever email marketing campaigns can re-engage with sleepy subscribers and improve interaction with your already active audience. Here are 4 reasons why email marketing is still as crucial as ever…..
1) Easy Way To Reach Mobile Customers
In 2014, the amount of mobile users surpassed those who use a desktop. Whether you like it or not, our mobile is now another appendage of the human anatomy. 80% of internet users own a smartphone. The fact is, for many, email is the most commonly used application on their smart mobile. Email is now mobile and released from the chains of the desktop, or even laptop any more. Smartphones are making it easier and easier to send and receive emails. You can interact with your audience on the device that they love/cherish/need the most. The audience WILL check their emails. It is just up to the campaign to make your email worth opening. It isn’t easy to keep the attention of your mobile readers. They will not read just anything. It needs to arouse interest and encourage engagement. Keep your content brief and to the point. Mobile users are exactly that, mobile. They are on the move and have better things to do. Make your message worthwhile and interesting. Your audience will thank you for it.
2) Won’t Break The Bank
Email marketing campaigns allow businesses to reach a far greater number of active and passive customers at a rate of pennies per mail. For small-business owners on a budget, this makes it a better choice than traditional and much more expensive marketing platforms (TV/Radio/Print). Email campaigns also avoid printing restrictions and costs (not to mention all the trees you are saving!). The glory of email marketing is that you can set any budget. You can spend as much or as little as you want. The reach and results will vary but you will have results!
3) Targeting, In-depth analytical and tracking tools
Depending on the size of the email database and the ability of the content creator, emails can range from simple to very complicated. Emails can be personalised to include the name of the user and even more. There is a wide variety of detailed and in-depth tracking tools, allowing you to see who has or hasn’t opened your email. It is also possible to see what links have been followed when in the email. A bit creepy? Yes. But it does allow you to profile your ideal customer and discover what stimulates engagement. Email marketing offers insight to those who are not engaging. This information can be crucial when revising your campaigns to better communicate with your audience.
4) Purchase friendly
We are already very used to receiving offers by emails. Customers have developed an acceptance when it comes to deals via email. They expect and anticipate it. This makes it less of a cold sell and therefore, an easier sale. If done correctly, an email campaign can add value to the customers online experience. You can make the customers life easier with your product while simultaneously educating them about your brand. This means they begin to not only expect offers from you, but to desire them. Email campaigns are a great way to attract active and passive customers while also maximising the opportunity to capture impulsive buyers. There are few digital marketing techniques which customers can go from being alerted of a product to purchasing an item within a few clicks.
And remember, no matter what riches he may offer. Stay away from that Nigerian prince…..
If you fancy a chat about all things digital or you want some tips & tricks, throw me a mail on email@example.com.
I wrote this for my old company, CHC Digital.