Many philistines believe that they are social media experts. They hear one or two things about social media and assume that they “get it”. It can be a trickier landscape than you would think. On today’s blog, we are going to bust some common social media and general myths WIDE OPEN. Your life may never be the same. It probably will though. I wouldn’t worry.
Customers aren’t on Social Media
“My customers are not on social media”
Boy, oh boy have we heard this one before. As of the third quarter of 2014, Facebook had 1.35 Billion, yes a BILLION monthly active users! Twitters last release of their numbers in 2013 revealed they had 232 million monthly active users (wouldn’t be surprised if that number had doubled by now). Instagram (as of October 2014) had 300 million monthly active users & for all you B2B marketing enthusiasts, LinkedIn revealed they had over 300 million users in over 200 countries and territories back in 2013.
You mean to tell us that amongst those billions of social media users, there aren’t potential clients waiting to be found? Of course there are! With the right strategy implemented and the appropriate amount of time/money invested in to the use of social media you could start to find new customers in a matter of weeks. If that wasn’t the case, the wonderful world of digital marketing & the agencies (like us) that prosper from it wouldn’t be around. Your customers ARE on social media. You may be late to the party, but the party is raging and it is never too late to show up. Ask a family member to drop you around the corner though. It is totally embarrassing getting dropped to the party by a parent.
You can see the Great Wall of China from space
Sorry folks. Next time you are at a dinner party, best leave this fact behind. Just pray that someone else brings it up so you can take them down a notch. I bet Debra will bring it up. Debra thinks she is sooooo smart…..
Debra: “That reminds me of the time I went to see the Great Wall of China. Do you know it can be seen from space?”
You: “Sorry Debra! It can’t! It can actually be only seen from a low earth orbit and not with an unaided eye!”
That will teach her.
I need to be active on every social network
We can all (well most of us) name multiple social media platforms, even people with the most basic knowledge of the digital world; Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, Pinterest… The list goes on. Naming and knowing these wonderful platforms, each wonderful in their own way, doesn’t mean we have to be active on every single one of them. The key to successfully marketing your business online is being specific. Specific in targeting your audience, specific in the content you post & specific with what platforms you plan on using. Of course, this raises the question, how am I supposed to know what platform suits me best If I haven’t tried them all? By all means, create accounts on several platforms & give them a try but don’t commit to all of them. Become a master on the platforms that will benefit you most rather than a novices across all. If you’re still stuck, send us a tweet (@chcdigital) or drop us an email (firstname.lastname@example.org) telling us what your business is and who you’re looking to attract and we’d be more than happy to point you in the right direction.
Don’t eat and swim
“Do not go for a swim for an hour after you eat” our parents used to yell. Food does not actually increase the risk of cramps. A full stomach will leave you short on breath however. Who are these people who want to go for a swim after they eat anyway? After a meal, I prefer to wallow in self pity.
I need to choose only one platform
Yes, we said being active on every social media platform is unnecessary and yes we did say that you should be specific. We meant what we said, but lets be more clear. Social media platforms all have the same basic principles, a social space the allows people to easily connect with other social media users easily & interact with them. But then again, we could argue that all foods have the same basic principles, it’s all there to be eaten, right? Lets stay on the topic of food. Protein, helps our body grow and repair itself. LinkedIn, one of the more formal social media platforms, allows us to grow our business network & interact with other professionals. Fibre, it helps us digest our food. Twitter, with its 140 character limit, helps us digest information by making sure it is limited in size. You get the gist. The point we are trying to make is that social media platforms are fundamentally all the same but each have a different purpose & each have different styles. Some will suit you and your business, some won’t. We recommend finding 2 or 3 that suit your business and using them. Although it may not sound very ‘specific’, it is when finding those 2 or 3 platforms amongst 10’s of others.
Bulls hate the colour red
Bulls are actually colour blind. Bulls are merely reacting to the movements of the bull fighter as an interpreted threat. So, the bull does not hate the red, he hates you waving that annoying piece of cloth in his face.
You don’t have to hashtag everything
If you hadn’t already noticed, we’re food lovers here at CHC and you guessed it. We are going to bust this 4th and final social media myth in a food related style. We’ve all been guilty of overindulgence in the past and will most likely be guilty of it again in the future. We, as food lovers know all too well, the challenge is knowing when to stop. Overindulging in your food is very similar to the overuse of hashtags. It is great to have a small amount of keyword hashtags when posting on platforms like Instagram & Twitter; It can help you tap in to a wider audience/conversations that are relevant to your content and most importantly, you and your business. Great! Then people start to get carried away, they can’t just stop at 3 pieces of cake. They have four, then five and before they know it the enjoyment of eating such tasty food has disappeared and already forgotten. All they can concentrate on is hoping that the nauseous feeling will pass much sooner than it did the last time they overindulged & ensuring they definitely don’t eat anymore food. Unfortunately, when people over do-it with their hashtags, they don’t have their stomach forcing them to stop. That’s why we’re here to tell you! In a typical post it’s best to limit yourself to a maximum of three hashtags and if they can be included in the caption, as opposed to after, that’s great too! Including them in the caption isn’t crucial, we just think it looks much better to do it that way. By limiting yourself to 3 hashtags you’re ensuring that they are relevant, capable of tapping into a larger audience and aren’t being overused. As for the overindulging on that cake, we can’t help you on that but next time it happens, send us a tweet & include 3 relevant hashtags. It’ll pass the time!
If you fancy a chat about all things digital or you want some tips & tricks, throw me a mail on email@example.com.
I wrote this for my old company, CHC Digital.